How to develop your selling skills

How to develop your selling skills

Consultative selling requires product knowledge and technical expertise, but equal to these is customer knowledge and skill. In consultative selling, you become a resource person who, because you fully understand the prospect’s specific needs, you can meet the needs that relate to your product or services and also cross-sell to meet the prospects broader spectrum of needs. 

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Learn how to create a social media marketing plan

Learn how to create a social media marketing plan

So you need to learn how to create a social media marketing plan. No simple task, correct? A lot of us grapple to understand precisely what it is, let alone how to develop one from scratch!  Make it simple, everything you do on social networks should be a part of a bigger social media marketing strategy. This means, every like, reply, post, or comment should all be managed by a bigger plan that is moving towards your business goals...

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How to manage your service business metrics

How to manage your service business metrics

The ongoing monitoring of your service business operation over time is essential if you are to be successful. Here is a collection of metrics that I have developed or a number of service based businesses I have been involved with. Some of these may not be applicable to your particular business, but select the ones that you can use right now and ‘lock them in’ as key performance indicators (KPI’s), and monitor them regularly...

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3-ways to increase your contribution margin

3-ways to increase your contribution margin

In any business there are three possible ways to improve profit, these are: Increase sales volume, raise selling price, and reduce costs. If the outputs of your business are services rather than physical products, this can be restated as: Increase the quantity of services provided, raise unit charges (for example hourly fee rates)...

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