Consultative selling requires product knowledge and technical expertise, but equal to these is customer knowledge and skill. In consultative selling, you become a resource person who, because you fully understand the prospect’s specific needs, you can meet the needs that relate to your product or services and also cross-sell to meet the prospects broader spectrum of needs.Read More
Sales talk is more than you talking; sales talk takes two it is not a monologue it’s a dialogue. Sales talk is a customer centred exchange of information that begins and ends with the customer whose needs must drive the conversation...Read More
Email marketing is a vital component of any business strategy and a powerful driver of revenue for any business. It has a greater reach and returns on investment than any other channel available to marketers today...Read More
Put quite simply image is the picture than other people have of you. It is also the picture you hold of yourself. If your business projects a true and accurate reflection of itself, you have a strong competitive advantage in the marketplace...Read More
To improve your business, you need to gain and retain customers. But you have to plan for this, improving your competitiveness will be difficult without a marketing plan, and this does not have to be a big thing...
The importance of effective speaking and listening is clear; it is necessary to establish what you are looking for and what you are prepared to accept, while understanding what the other parties will be happy with...
Generation X has been synonymous with young people since the name was first coined in 1991. Many X'rs are now in their 30+’s and as for understanding school students we're talking about Generation Y...Read More
Before you start:
Gather the necessary material and arrange it in a logical sequence. For best results, maintain a content theme and format by using common borders page layouts and colors. Ensure the correct placement and usage of the company logo, if applicable...Read More
In any business there are three possible ways to improve profit, these are: Increase sales volume, raise selling price, and reduce costs. If the outputs of your business are services rather than physical products, this can be restated as: Increase the quantity of services provided, raise unit charges (for example hourly fee rates)...Read More