Developing your competitive advantage

Developing your competitive advantage

Part of critiquing your competitors is to understand how exactly you are differentiated from them. If the products and services we sell are exactly the same as the competitors, and we market them in exactly the same way, then the only differentiator we have is price. This is dangerous ground, particularly if our competitors are bigger and more resourceful than us.

Read More

How to develop your unique selling proposition (USP)

How to develop your unique selling proposition (USP)

To develop a unique selling proposition (USP) you need to consider your products and services offering very carefully. Firstly how are you differentiated from your competitors? If it is solely on price, then the augmented or value added offerings that come with your product or service must be very good if not excellent compared to your competitors.

Read More

Do you know your market?

Do you know your market?

Generally, the fastest way to build your business is to choose, or target, who you want to sell to. But just who is the best prospect for your product or service? Do you know the profile of your ideal customer? Knowing this could help you make sure you are focusing on the right target market. For example, your target customer might have the money to buy regardless of whether they want or need what you are selling.

Read More