Do you really know your market?

Do you really know your market?

Generally, the fastest way to build your business is to choose, or target, who you want to sell to. But just who is the best prospect for your product or service? Do you know the profile of your ideal customer? Knowing this could help you make sure you are focusing on the right target market. For example, your target customer might have the money to buy regardless of whether they want or need what you are selling.

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