According to a survey conducted by Statista Research, 61% of marketers surveyed indicated content creation was their top priority in 2018 (statista.com/chart/12144/marketing-budget-planning). If you're a brand builder facing the same content creation to-do list, it is imperative you do everything in your power to increase your content marketing productivity.
Incorporating productivity hacks into your weekly schedule is an intoxicating way to crush your content marketing goals. Consider integrating the following five productivity hacks into your weekly plans, and you'll soon see how motivated you feel to annihilate your content marketing goals.
Create a Weekly Content Marketing Plan Overview on the Weekend
Taking time on the weekend to create a weekly content marketing plan overview is an excellent way to kick your content outreach plans into overdrive. This isn't the time for specifics; just a summary will suffice. Determine which projects you want to work on each day, who will assist with each task, and what you hope to accomplish by the time next weekend rolls around. A weekly content marketing plan shouldn't take you more than 30 - 45 minutes, meaning you don't have to dread completing this task or worry it will take up too much of your weekend relaxation time.
Create Daily Task Lists with Allotted Time Frames
Speaking of tasks, create a daily task list each morning to supercharge your content marketing output. Look at the weekly content marketing plan you created on the weekend and review your tasks for the day. Determine how much time each job will take and assign each one to the person responsible. Be careful to give yourself enough time for each task, without leaving time for procrastination. If you keep yourself on a tight schedule, you'll buckle down and attack each task with vigor.
Schedule Research Time Into Your Day (Early Mornings are Awesome!)
Scheduling time for research is essential for those wanting to supercharge their content marketing output. Early mornings over a cup of coffee are an excellent time to peruse the latest research in your niche. Take voice notes on your smartphone or computer as you conduct research (Google Documents is terrific for this) and you can instantly transcribe your voice messages into text-based research notes. Conducting research not only helps you learn more about the latest happenings in your industry, but it also increases the chances that the content you provide to your audience will be helpful and full of recent data.
Automate Your Content Distribution
One of the savviest moves you can make to significantly increase your content marketing output is to automate content distribution. Use tools like Hootsuite, Buffer, IFTTT, and Zapier to automatically distribute your content as soon as you hit the publish button. Once you combine the power of automation with content marketing distribution, you will feel like kicking yourself in the britches for not having automated your content distribution sooner.
Schedule Mid-Day Mental Health Breaks
Although taking a break from your content marketing duties might not sound like a good productivity hack, it can have a significant impact on how motivated you feel to continue tackling your marketing outreach tasks. Something as simple as sitting outside on a bench in the sunshine enjoying a cup of coffee can rejuvenate your spirits and give you a burst of fresh energy. Schedule a mid-day mental health break, and you'll be surprised at how productive you are in the latter part of your day.
Integrate these five powerful productivity hacks into your content marketing strategy, and there's a good chance you'll enjoy significantly higher production levels. Small tweaks to your work routine can help you feel productive and increase your content marketing return-on-investment at the same time. What are your thoughts, will you be putting any of these productivity hacks to work for your business?