A lot of work goes into starting a business, you need to draw up a business plan, develop your presence online, and develop your marketing material. Before all that, however, you have to come up with your idea for the business. This could be a new product, service, or method, but it has to be something that customers will pay money for. Finding that great idea takes thought, creativity, and research.
 

When trying to come up with your business idea you will need to establish if you are...

• Providing a product or a service?

• Identifying a problem within an existing industry?

• Building upon an existing idea?

• Developing an (new) good idea?

Once you have decided on the above you will then need to...

• Look towards the future

• Conduct preliminary market research

• Consider your ideas

• Foster your creativity
   

All these important areas and more are covered in the business idea development process free eBook.

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